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Solidago: The Sunshine of the Flower World

If you’ve ever received a Freddie’s Flowers arrangement and admired the way it practically glows, chances are Solidago had something to do with it. This golden-hued beauty, also known as goldenrod, is the ultimate supporting act in the world of flowers. It’s like the best friend who always lifts you up, adding a burst of warmth and light to every bunch it graces. But there’s so much more to Solidago than meets the eye!

A bit of botanical brilliance

Solidago belongs to the Asteraceae family (yes, that’s the same family as daisies and sunflowers—no wonder it’s so cheerful!). Native to North America and parts of Europe, this resilient wildflower can be found lining roadsides, filling meadows, and brightening up gardens with its bright yellow plumes.

One of its coolest tricks? It’s a late-summer bloomer, which means when other flowers start to fade, Solidago steps in like a golden hero, keeping things vibrant well into autumn.

The myths and magic of Solidago

The name Solidago comes from the Latin solidare, meaning ‘to strengthen’—and boy, does this flower live up to it! Traditionally, goldenrod has been used in herbal medicine for everything from soothing sore throats to promoting kidney health. Some even believed it could lead you to hidden treasure if waved like a magic wand.

In folklore, Solidago has been seen as a symbol of good fortune, prosperity, and positivity. In Victorian flower language, gifting someone goldenrod was a way of saying, “Good things are coming your way.” So if you’ve got an arrangement with this golden beauty in it, take it as a very good omen indeed!

A pollinator’s paradise

Bees love Solidago. So do butterflies. This nectar-rich flower is a buzzing hub of activity, making it an essential plant for late-season pollinators. If you’re a gardener, planting Solidago is like throwing an end-of-summer party for the bees—they’ll be forever grateful!

Why it’s a filler flower superstar

At Freddie’s Flowers, we love Solidago because it’s the perfect way to bring an arrangement to life. Its feathery plumes add texture, volume, and that all-important je ne sais quoi to an arrangement. It effortlessly complements bolder flowers, enhancing their beauty without stealing the show.

How to make the most of Solidago

Whether in a vase or the wild, Solidago is a joy to behold. Here’s how to make it last longer in your home:

  • Trim the stems: Give them a fresh cut at an angle before popping them into water.
  • Keep it fresh: Change the water regularly to keep things looking bright.
  • Pair it wisely: It looks amazing with roses, sunflowers, asters, and even deep purple flowers like statice or lisianthus.
  • Embrace the wild look: Solidago has a natural, meadowy vibe—let it spill out of your arrangement for a beautifully untamed effect.


A golden delight

So next time you spot Solidago in your Freddie’s Flowers arrangement, take a moment to appreciate this little ray of sunshine. It’s more than just a filler—it’s a symbol of strength, joy, and golden days ahead. Who knew such a small flower could bring so much happiness?


Posted on 5th March 2025
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The Flower Team

Our in-house team of flower experts can teach you all about the flowers we use and help you get the best out of your arrangements

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